A new play-to-earn (P2E) blockchain game that hopes to emulate the addictive success of 2022 mobile phenomenon Flappy Bird has drawn backing from some of DeFi's biggest names.

Kain Warwick from Synthetix, Stani Kulechov from Aave, Tyler Ward from Barnbridge, affections investor Santiago Santos (ex-ParaFi Capital) and 0xmaki from Sushi joined a pre-seed circular this week for the forthcoming Fancy Birds, which is due to launch in around a month.

Fancy Birds is a unmarried histrion mobile game with 8,888 randomly generated NFT characters minted initially with custom features, that fight through levels to earn their spot as "the fanciest bird in the nest".

Successful players who earn 40% of the Fancy (FNC) token supply and upgrades will see the game launch multiplayer mode, with breeding, staking and tournaments planned. The team is in discussions regarding its launch on Ethereum with NFT scaling layer 2 project Immutable X.

As with a number of other potentially big meme projects, Fancy Birds seemed to spring out of nowhere on Twitter a couple of weeks agone after Illuvium founder Kieran Warwick wondered on Twitter: "How has someone not created a play-to-earn Flappy Bird?" He told Cointelegraph:

"It's not complex, simply super addictive and a lot of fun and at its height information technology had 100 million users daily. Turns out someone is really building it and information technology'due south in beta at present."

Warwick came on board every bit an advisor and helped organize the pre-seed, and the squad is now reaching out to Framework Ventures, Delphi Digital and a16z for the adjacent round.

The snowballing project is reminiscent of Barnbridge founder and Flappy Bird investor Tyler Ward'south Non Fungible Pepe project, which was memed into existence by some of the same people earlier this year, going on to brand millions in a few weeks before transforming into Universe.xyz for copyright reasons.

Related: Crypto Pepes: What Does The Frog Meme?

Warwick'due south ain project Illuvium is another forthcoming blockchain P2E game that'south growing exponentially. The price of the ILV token has risen from $33 in June to the $800 marker at present, information technology'southward amassed a half a billion-dollar market cap and 200,000 Discord members.

Warwick besides brash them on setting upwards community governance based on the models of Illuvium and Synthetix.

"The squad has been really receptive, they're going fully decentralized with a DAO beginning, and a governance council, with 100% of profits (collected platform fees) going dorsum to stakers," he said.

"Nosotros reworked the tokenomics so information technology makes a lot more sense and then I think they are poised to be actually big players."

Illuvium is an official partner, and fans will be able to employ an viii-bit version of that game's main grapheme Rhamphyre to play in Fancy Birds.

Fancy Birds hopes to appeal to the huge P2E community in countries similar the Philippines. "Information technology'southward borer into the same thing every bit Axie Infinity and it'due south on mobile so anyone tin play then I'm expecting a tonne of players to pile in," Warwick said.

Meanwhile, Warwick said the Illuvium team was gearing up for the launch of its commencement trailer, which will show the world exactly how the game works.

"Nosotros've plain built up a ton of hype, we have almost 200,000 people in Discord at present and things are going really well. Only the i matter that we haven't shown is our gameplay trailer," he says.

"There'southward going to exist a lot of people that are waiting on the sideline, and it should help us to go them over the line to say, 'This is existent. This is actually happening. It is a triple A game'."